Summary

• Business Concept
• Current situation
• Key success factors
• Financial situation/needs

• Vision statement
• Milestones (to be achieved)

• The overall market
• Changes in the market
• Market segments
• Target market and customers
• Customer characteristics
• Customer needs
• Customer buying decisions

• Industry overview
• Nature of competition
• Changes in the industry
• Primary competitors
• Competitive products/services
• Opportunities
• Threats and risks

• Key competitive capabilities
• Key competitive weaknesses
• Strategy
• Implementing strategy

• Product/service description
• Positioning of products/services
• Competitive evaluation of products/services
• Future products/services

• Marketing strategy
• Sales tactics
• Advertising
• Promotions/incentives
• Publicity
• Trade shows

• Key personnel
• Organizational structure
• Human resources plan
• Product/service delivery
• Customer service/support
• Facilities

Creating the Financials of the Business Plan

• Assumptions and Comments
• Starting Balance Sheet
• Profit and Loss Projection
• Cash Flow Projection
• Balance Sheet Projection
• Ratio's and Analysis

Questions

Technology